Author(s)

Youhong Wang ¹, Shiyi Tian ¹, Renchun Tang ¹, Chaohuan Zhou ¹, Yimeng Chen ¹

Affiliation(s)

¹ School of Tourism Management, Guizhou University of Commerce, Guiyang, Guizhou Province, China

Corresponding Author

Yimeng Chen

ABSTRACT

Guizhou Province, as a rich area of southern Chinese mountain tourism resources, boasts unique karst topography, rich ethnic culture, and ecological resources, providing excellent conditions for Guizhou's mountain tourism. With the rapid development of the tourism industry, visitor experience has become an important indicator for predicting tourists' intention to revisit. This paper takes the Wanfenglin Scenic Area in Qianxinan Prefecture, Guizhou Province, as the research object, and from the perspective of visitor experience, collects 247 questionnaires through field research. The analysis of the questionnaires reveals that tourists have a generally positive experience in six dimensions: communication environment, vacation security, vacation facilities, landscape aesthetics, vacation atmosphere, and product quality. Regression analysis shows that vacation facilities, vacation atmosphere, and product quality have a significant impact on tourists' intention to revisit. Based on these findings, corresponding strategies are proposed, which have certain reference significance for promoting the high-quality development of Guizhou's mountain tourism.

KEYWORDS

Tourist Experience, Mountain Tourism, High-Quality Development, Wanfenglin Scenic Area

CITE THIS PAPER

Youhong Wang, Shiyi Tian, Renchun Tang, Chaohuan Zhou, Yimeng Chen, High-Quality Development of Mountain Tourism in Guizhou Province Based on Tourist Experience—Taking Wanfenglin Scenic Area as an Example. Population, Resources & Environmental Economics (2024) Vol. 5: 28-37. DOI: http://dx.doi.org/10.23977/pree.2024.050304.

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