Author(s)

Xuerong Peng ¹, Delian Peng ²

Affiliation(s)

¹ Sichuan International Studies University, Chongqing, 400031, China
² Beijing Normal University, Beijing, 100875, China

Corresponding Author

Delian Peng

ABSTRACT

Currently, the omnimedia has been tending to be intelligent, and has been embedded in and influenced people's daily life in spiritual and cultural life. With the function of omnimedia, the transmission and dissemination of fine traditional culture has a new basis. Therefore, on the path of transmission and dissemination of fine traditional Chinese culture embedded in the omnimedia, balancing the supply and demand of cultural transmission and dissemination content, strengthening the construction of multicultural transmission and dissemination teams, and creating a situation with common discussion, common construction, sharing and common governance of transmission and dissemination, should be an important path choice.

KEYWORDS

Omnimedia; Fine traditional culture; Empowerment; People-oriented

CITE THIS PAPER

Xuerong Peng, Delian Peng, The Path of Transmission and Dissemination of Fine Traditional Chinese Culture Embedded in Omnimedia. Media and Communication Research (2024) Vol. 5: 15-20. DOI: http://dx.doi.org/10.23977/mediacr.2024.050403.

REFERENCES

[1] Dong Jian, 'Reconstruction of traditional cultural de-domainisation and TV programme production in the era of melting media', Study & Exploration, No. 5, 2024.
[2] Cheng Huawei, 'Research on the Digital Communication Path of Chinese Excellent Traditional Culture', New Horizons from Tianfu, 2024, No. 1. 
[3] Wang Lei, 'The Network Communication Path of Chinese Excellent Traditional Culture in the New Media Era,' Journal of News Research, No. 17, 2022.
[4] Lang Jinsong and Chen Xi, 'Activation and Out of the Circle: The omnimedia Communication of fine Traditional Chinese Culture,' TV Research, No. 11, 2021. 

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