Author(s)

Zhang Tingyue ¹

Affiliation(s)

¹ Xi'an Fanyi University, Xi'an, Shaanxi, China

Corresponding Author

Zhang Tingyue

ABSTRACT

This study focuses on China's efforts to enhance its soft power through cultural communication with Africa, thoroughly exploring innovative pathways and the challenges they entail. In the context of globalization, cultural soft power has become a key instrument for international competition and cooperation. China actively promotes cultural exchange with Africa through various channels, including Confucius Institutes, the export of cultural products, and digital communication platforms. However, factors such as cultural differences, limited international discourse power, and restricted communication channels continue to constrain the influence of Chinese culture in Africa. Building on these practical issues, this paper proposes strategies such as establishing a multilingual communication framework, advancing digital innovation, and deepening grassroots cultural interactions to further strengthen China's cultural influence and discourse power in Africa.

KEYWORDS

China-Africa cross-cultural communication, cultural differences, cultural soft power, educational cooperation

CITE THIS PAPER

Zhang Tingyue, Advancing China's Cultural Influence in Africa: Innovative Approaches in Cross-Cultural Communication. Journal of Sociology and Ethnology (2024) Vol. 6: 120-124. DOI: http://dx.doi.org/10.23977/jsoce.2024.060517.

REFERENCES

[1] Wei Baige. Practical Exploration of China's Cross-Cultural Communication with Africa from the Perspective of Cultural Identity Theory [J/OL]. West Asia and Africa, 2024, (02): 145-170 + 176 [2024-09-20].
[2] Li Yujie. Multiple Perspectives on China-Africa Educational Exchanges and Cooperation [J]. China Journal of African Studies, 2021, 2(04): 76-98 + 146-147.
[3] Yang Li. The Role of Swahili in the Construction of African Nation-States [J]. Journal of Tianjin Foreign Studies University, 2018, 25(01): 111-119.
[4] Yang Mengdie. Analysis of China's Hausa-language Broadcasting and Its Soft Power Development in Africa [J]. Journal of Communication Studies, 2018, 2(17): 29-30.
[5] Chen Jing. Research on Strategies for Confucius Institutes in Africa to Spread Chinese Culture in the Context of New Media [J]. Journal of Heihe University, 2024, 15(04): 13-15.

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