Author(s)

Yuhan Ji ¹

Affiliation(s)

¹ Faculty of Accountancy, Liaoning University of International Business and Economics, Dalian City, Liaoning Province, China

Corresponding Author

Yuhan Ji

ABSTRACT

With the development of China's economy, the economic benefits of Baijiu industry are gradually rising. The tax law of our country stipulates that the consumption tax is levied on Baijiu. The Baijiu industry is thriving, and the corresponding tax will increase with the increase of production and sales volume of Baijiu. In addition, Baijiu is of great significance in China. In many traditional Chinese festivals and major occasions, people often drink Baijiu to express their wishes and good wishes to their families and friends.This paper conducts a comparative analysis of the financial performance of two leading enterprises in China's liquor industry, Guizhou Maotai and Wuliangye Group, within the context of high-quality development. The analysis focuses on operating revenues, profitability, cost control, market strategies, and sustainable development. The study aims to uncover the influence of high-quality development on the financial performance of liquor companies and provide insights for the future advancement of the industry.

KEYWORDS

Liquor enterprises, high-quality development, financial performance

CITE THIS PAPER

Yuhan Ji, Analysis of the Financial Performance of Liquor Enterprises in the Context of High-Quality Development—Comparative Analysis of Guizhou Moutai and Wuliangye Group as an Example. Accounting and Corporate Management (2024) Vol. 6: 58-64. DOI: http://dx.doi.org/10.23977/acccm.2024.060408.

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