Author(s)

Xue Wang ¹, Jing Zhang ¹

Affiliation(s)

¹ School of Economics and Management, Institute of Science and Technology, Benxi, 117004, China

Corresponding Author

Xue Wang

ABSTRACT

With the rapid development of Internet technology, the we-media industry has flourished and become an important channel for brand communication and marketing. We-media marketing is characterized by low investment and high returns, strong interactivity, and precise audience targeting. However, it also faces challenges such as content homogenization, difficulty in acquiring traffic, and unstable profit models. The rapid development of artificial intelligence (AI) technology has brought new opportunities to we-media marketing. Through natural language processing, big data analysis, and other technologies, AI can improve content creation efficiency and quality, achieve precise marketing and user insight, enhance operational efficiency and automation levels, innovate marketing methods, and expand markets. This paper demonstrates the application effects of AI in we-media marketing, such as enhancing user engagement and brand influence, through cases involving Feihe, Coca-Cola, and ZCOOL. In summary, the application of AI technology has brought significant improvements and transformations to we-media marketing. However, we-media marketing still needs to continuously address existing issues to adapt to new challenges and opportunities and achieve healthy and sustainable development.

KEYWORDS

We-media marketing; artificial intelligence; effect evaluation

CITE THIS PAPER

Xue Wang, Jing Zhang, Application and Effect Evaluation of Artificial Intelligence in We-Media Marketing. Information Systems and Economics (2024) Vol. 5: 127-131. DOI: http://dx.doi.org/10.23977/infse.2024.050416.

REFERENCES

[1] Su Dan. Optimization Strategies for Corporate Marketing in the We-Media Environment [J]. Market Outlook, 2024(06): 20-22.
[2] Zhao Lei. Research on the Innovative Paths of We-Media Marketing Driven by Artificial Intelligence [J]. Modern Marketing (Second Half), 2023(07): 154-156.
[3] Chen Chen. Application and Impact Analysis of Artificial Intelligence Technology in We-Media Marketing [J]. Marketing, 2024(03): 45-47. 

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