Author(s)

Gao Mingzhe ¹

Affiliation(s)

¹ School of Journalism and Communication, Jinan University, Guangzhou, 510632, China

Corresponding Author

Gao Mingzhe

ABSTRACT

The cultural resources of festivals are transformed into the cultural landscape of festivals through the reproduction of local cultural identity and the staged production of sacrificial ceremonies, and the cultural landscape of festivals is transformed into a festival cultural experience through the interactive links of symbols of "watching the ceremony" and "sacrificing" of the participants, and the scene of the festival activities allows the participants to be placed in the "field" of symbol consumption inspired by the country through the weaving of symbols and elements.

KEYWORDS

Semiotic; regional brands; Chinese traditional festivals

CITE THIS PAPER

Gao Mingzhe, Semiotic interpretation of traditional festivals to construct regional brands. Journal of Sociology and Ethnology (2024) Vol. 6: 88-93. DOI: http://dx.doi.org/10.23977/jsoce.2024.060512.

REFERENCES

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