Author(s)

Xinwei Liu ¹, Chengyu Wang ¹, Rongming Yang ¹, Xiaoyang Qiao ¹

Affiliation(s)

¹ Doctoral Candidate, Department of Global Convergence, Kangwon National University, Chuncheon, South Korea

Corresponding Author

Xiaoyang Qiao

ABSTRACT

Taking Yantai apples as the research object, this study explores the application of illustration elements in the packaging of local speciality agricultural products and its impact on the market competitiveness and cultural expression of the products. By comprehensively applying the research methods of literature review and case study analysis, this study aims to reveal the actual effects and consumer perceptions of illustration elements in the packaging design of agricultural products. The results show that the innovative integration of illustration elements significantly enhances the attractiveness of the carton packaging of Yantai apples, and effectively conveys the local characteristics and cultural connotations. Consumer survey feedback shows that illustration design with regional characteristics can stimulate purchase motivation and enhance brand identity. At the same time, this study also points out that the design process needs to balance the cultural heritage and commercial objectives to ensure that the illustration elements are aesthetically pleasing to consumers. This study proposes a series of innovative strategies and suggestions for packaging design of agricultural products, aiming to promote the branding and market expansion of local speciality agricultural products, and to provide theoretical support and guidance for research and practice in related fields.

KEYWORDS

Illustration elements; agricultural packaging; Yantai apple; cultural expression; market competitiveness; consumer perception

CITE THIS PAPER

Xinwei Liu, Chengyu Wang, Rongming Yang, Xiaoyang Qiao, Research on the Application of Illustration Elements in the Packaging of Local Speciality Agricultural Products—Taking Yantai Apples as an Example. Art and Performance Letters (2024) Vol. 5: 40-47. DOI: http://dx.doi.org/10.23977/artpl.2024.050406.

REFERENCES

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[6] Li, Xueqin. (2024). Research on packaging design of local characteristic agricultural products under the background of rural revitalization. Packaging Engineering (08), 450-455. doi:10.19554/j.cnki.1001-3563.2024.08.050.
[7] Yu, Shui & Van der Zee. (2024). Spatial Reconstruction: Practical Logic and Optimization Path of Digitally Enabled Rural Governance - A Case Study Based on W Village, Deqing County, Zhejiang Province. Seeking Truth (04), 86-96+112. 
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