Author(s)

Zhiwei Wen ¹, Xuya Wang ¹

Affiliation(s)

¹ Mianyang Teacher's College, Mianyang, Sichuan, 621000, China

Corresponding Author

Xuya Wang

ABSTRACT

In today's era of rapid information dissemination, broadcasting and hosting art is like a shining star, shining with a unique radiance in the sky of the media industry. It is not only an important channel for information transmission, but also a key link connecting the public with the world. With the development of society and technology, broadcasting and hosting arts have become important components of the media industry in the context of the new era. With the development of our society and technology, the art of broadcasting and hosting has been an important component of the media industry in the context of the new era. As is known to all, the craftsman spirit in the subject of broadcasting and hosting emphasizes the importance of the professional spirit of striving for excellence, pursuing excellence, and continuous innovation. This article will explore the application of craftsmanship spirit in this context, reveal its positive effects, and propose targeted strategies and suggestions through theoretical analysis based on a case study.

KEYWORDS

The New Era; Craftsmanship; Broadcasting and Hosting; Inheritance of Skills; Technological Innovation

CITE THIS PAPER

Zhiwei Wen, Xuya Wang, Research on the Application of Craftsman Spirit in the Field of Broadcasting and Hosting Skills in the New Media Era. Media and Communication Research (2024) Vol. 5: 150-156. DOI: http://dx.doi.org/10.23977/mediacr.2024.050323.

REFERENCES

[1] Teng Feifei. Research on the Craftsmanship that Hosts Should Possess in the Era of Integrated Media. Drama House, 2018, 12.
[2] Li Dan. The Inheritance and Innovation Strategies of Broadcasting and Hosting Art in the New Media Era. China Radio and TV Academic Journal, 2022, 5.
[3] Li Xianbing and Zhang Jing. Research on the Inheritance and Innovation Path of Broadcasting and Hosting Art under the Background of New Media. Journal of News Research, 2023, 12.
[4] Lan Yiling. Promoting "Craftsmanship Spirit " Helps with Artistic Innovation in Broadcasting and Hosting Work. News Culture Construction, 2022, 3. 
[5] Lu Xiaoke. Creating Excellence with Craftsmanship. Liaoning Economy, 2018, 4. 

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