Author(s)

Chunyan Cheng ¹

Affiliation(s)

¹ Shaanxi Fashion Engineering University, Xi'an City, Shaanxi Province, China

Corresponding Author

Chunyan Cheng

ABSTRACT

The improvement of the level of modern science and technology has enriched the artistic expression. In traditional art aesthetics, the mode of contemplation of aesthetics has been unable to meet people's needs for aesthetics. Therefore, this paper took the development of the cultural and creative industry based on the green concept as the research background, and combined the green concept with the theoretical basis of traditional art aesthetics, so as to further explore the powerful breakthrough of the green concept to traditional art aesthetics. It is hoped that the artistic aesthetic ability of the masses in modern society can be comprehensively improved. The purpose of this paper is to study the coordinated design of the development of the creative industry and the traditional art aesthetics under the support of the green concept. This paper put forward the unique advantages of traditional art aesthetics in the development of cultural and creative industries, and investigated and analyzed the development of cultural and creative industries and the development status of traditional art aesthetics. The experimental results of this paper showed that in the investigation of the innovation strength of traditional art aesthetics considered by 215 employees, 24 employees thought that their innovation was very strong, which accounted for 11.2%; there were 36 employees who thought their innovation was generally strong, which accounted for 16.7%; 58 employees thought their innovation was weak, which accounted for 27.0%; 69 employees thought their innovation was weak, which accounted for 32.1%. It can be seen that the traditional art aesthetic lacks innovation.

KEYWORDS

Traditional Art Aesthetic, Cultural and Creative Industry, Green Concept, Coordinated Design

CITE THIS PAPER

Chunyan Cheng, Research on Coordinated Design of Cultural and Creative Industry Development and Traditional Art Aesthetics Based on Green Concept. Art and Performance Letters (2024) Vol. 5: 23-34. DOI: http://dx.doi.org/10.23977/artpl.2024.050404.

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