Author(s)

Xiao Nuan ¹

Affiliation(s)

¹ Xi'an International University, Xi'an, Shaanxi, 710077, China

Corresponding Author

Xiao Nuan

ABSTRACT

The Olympics is not only a global sporting event but also carries beautiful wishes for world peace. The enthusiasm of the Paris Olympics held from July 26 to August 11, 2024, has not yet faded away this summer. This global sporting event brings together about 10,500 athletes from over 200 countries and regions, competing in 329 gold medal events across 35 venues in the city of Paris, the Île-de-France region, and various parts of France. According to a comprehensive cooperation agreement signed in Paris between Shen Haixiong, the Director of China Central Television (CCTV), and Tony Estanguet, the President of the Paris Organizing Committee, CCTV, as the exclusive media rights holder, enjoys full broadcasting rights and exclusive coverage of the Paris Olympics. In the following sections, I will analyze the characteristics of the comprehensive media coverage of the Paris Olympics from five perspectives: rich expression in new media, application of technological means, immersive live broadcasting, deep engagement of opinion leaders, and customized exclusive programs for brand marketing.

KEYWORDS

Olympics, comprehensive media coverage, AI-enhanced technology

CITE THIS PAPER

Xiao Nuan, Research on the Characteristics of CCTV's Comprehensive Media Coverage of the Paris Olympics. Media and Communication Research (2024) Vol. 5: 136-141. DOI: http://dx.doi.org/10.23977/mediacr.2024.050321.

REFERENCES

[1] Ma, Y. Analysis of the Reporting Path of the Paris Olympics under the Perspective of Smart Media[J]. Media Review, 2024(07):43-45.
[2] General Manager's Office of the Central Radio and Television General Station. Olympic Countdown: Central Radio and Television General Station Releases the 2024 Paris Olympics Cross-media Communication Service Plan[J]. International Brand Observation, 2024(10):62-64.
[3] Jiang, Y. Chinese Companies Shine with Innovation at the Paris Olympics. China Business Times[N]. 2024-8-13.
[4] Liu, W. Olympic Marketing Trend Rises. China Business News [N].2024-5-27.
[5] Peng, L. Introduction to New Media[M]. Higher Education Press, 2016: 223. 
[6] Guo, Q. Communication Studies Tutorial (2nd ed.)[M]. Renmin University Press, 2011: 193.

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