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Research on the High-quality Development of China's Foreign Cultural Trade in the Context of a Strong Cultural Country

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DOI: 10.23977/infse.2024.050407 | Downloads: 71 | Views: 936

Author(s)

Huimin Zhou 1, Zhenxia Liu 1

Affiliation(s)

1 Guangzhou Xinhua University, Guangzhou, Guangdong, 510520, China

Corresponding Author

Zhenxia Liu

ABSTRACT

Against the background that the world is experiencing a great change that has not been seen in a hundred years, culture has increasingly become an important source of national cohesion and creativity, and the high-quality development of cultural trade has gradually become an important support for enhancing a country's comprehensive competitiveness and promoting social and economic development. As the government's support for the high-quality development of cultural trade has increased, China's foreign cultural trade has shown a trend of fluctuating growth in trade volume, a rebound in the development of cultural industry, and the rapid development of digital cultural trade. At the same time, in the process of development, there are also problems such as imbalance in the structure of cultural trade, insufficient competitiveness of cultural industries, low level of digital development of cultural enterprises, and lack of high-end talents in cultural trade. This paper puts forward corresponding countermeasure suggestions from optimising the structure of foreign cultural trade, increasing the application and integration of digital technology in cultural and related industries, and improving the efficiency of digital transformation of cultural enterprises.

KEYWORDS

Foreign cultural trade, high-quality development, digital cultural trade

CITE THIS PAPER

Huimin Zhou, Zhenxia Liu, Research on the High-quality Development of China's Foreign Cultural Trade in the Context of a Strong Cultural Country. Information Systems and Economics (2024) Vol. 5: 49-57. DOI: http://dx.doi.org/10.23977/infse.2024.050407.

REFERENCES

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