Author(s)

Li Ding ¹

Affiliation(s)

¹ Gingko College of Hospitality Management, Chengdu, Sichuan, China

Corresponding Author

Li Ding

ABSTRACT

With the rapid development of information technology and the implementation of rural revitalization strategy, tourism e-commerce, as an emerging industry, provides a new impetus for rural economic development. This paper discusses the teaching design scheme of integrating rural revitalization ideological elements in tourism e-commerce courses in the digital era. By combining the background of rural revitalization strategy with the promotion of tourism e-commerce, tourism e-commerce platform operation and management, excavation of rural tourism resources and brand building, as well as social practice and responsibility, a variety of teaching methods, such as case teaching, group discussion, practical activities, and reflection and summary, are adopted to ensure the effective implementation of the course's civic and political points. From the three dimensions of students' classroom performance, practical achievements, and innovative thinking, the course method to test the effectiveness of the implementation of civic education is introduced. The research in this paper provides a reference for the reform of civics teaching in professional courses.

KEYWORDS

E-commerce in Tourism, Curriculum Thinking, Rural Revitalisation

CITE THIS PAPER

Li Ding, Exploration of Civic Teaching Practice in the Course of "Tourism E-commerce"—Taking the Civic Element of Rural Revitalisation as an Example. Tourism Management and Technology Economy (2024) Vol. 7: 136-142. DOI: http://dx.doi.org/10.23977/tmte.2024.070218.

REFERENCES

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[3] Liu, M. H & Wang, L. (2024). Teaching Reform and Exploration of New Agricultural Specialties under the Perspective of Curriculum Civics. Journal of Intelligent Agriculture (15), 113-116.
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[8] Chen, M. F. & Chen, X. H. (2023). The Teaching Reform of Design Courses Integrating the Brand Image Shaping of Rural Tourism in Western Guangdong under the Perspective of New Media. (eds.) Proceedings of the 2023 Symposium on Theory and Practice of Educational Innovation (I) (pp. 172-174).
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