Author(s)

Shuyuan Lin ¹, Wenqiang Chen ²

Affiliation(s)

¹ School of Education, Hainan Normal University, Hankou, Hainan, China
² College of Humanities and Communication, University of Sanya, Sanya, Hainan, China

Corresponding Author

Shuyuan Lin

ABSTRACT

"News Queen", as the most popular workplace drama on TVB in 2023, has set off a wave of screen surfing in China's major social platforms. Topics such as "big female lead", "female group images" and "independent women" have aroused heated discussions in major social platforms. The drama focuses on constructing female main body image and presenting female values in the workplace space, depicting female group image in the workplace, and transferring female consciousness. Based on the theory of communication, this paper explores the image construction of women in the workplace from the perspective of communication, focusing on the female image in the drama "News Queen", so as to enhance the self-worth cognition and identity of modern women.

KEYWORDS

Communication; Women in the workplace; Image building

CITE THIS PAPER

Shuyuan Lin, Wenqiang Chen, Female Image Construction in the Workplace from the Perspective of Communication Studies—Take "News Queen" as an Example. Media and Communication Research (2024) Vol. 5: 53-56. DOI: http://dx.doi.org/10.23977/mediacr.2024.050308.

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