Author(s)

Na Wang ^1,2

Affiliation(s)

¹ Macau University of Science and Technology, Macau, China
² Zhengzhou Business University, Zhengzhou, China

Corresponding Author

Na Wang

ABSTRACT

With the rapid development of digital technology and blockchain technology, the application of digital assets in business models has become increasingly widespread. This paper analyzes the evolution and innovation of digital asset business models using movie derivatives to NFTs (non-fungible tokens) as an example. By studying movie derivatives and their traditional business models, this paper explores the role of digital transformation and NFT technology in reshaping their business models. The aim is to reveal the application of NFTs in movie derivatives and the resulting transformation of business models, analyzing the components, advantages, and challenges of NFT business models, and predicting their application prospects in various industries. The research indicates that NFT technology not only opens new commercial pathways for movie derivatives but also promotes business model innovation across the digital asset sector. Finally, the paper proposes future trends in digital asset and NFT business models and discusses their potential impact and business opportunities in the film industry.

KEYWORDS

Digital Assets, Business Model, Movie Derivatives, NFT, Blockchain, Business Innovation

CITE THIS PAPER

Na Wang, Analysis of Digital Asset Business Models: A Case Study of Movie Derivatives to NFTs. Media and Communication Research (2024) Vol. 5: 18-25. DOI: http://dx.doi.org/10.23977/mediacr.2024.050304.

REFERENCES

[1] Zhang Xin. Research on the Value Assessment of Film and Television Copyrights Adapted from Online Literature [D]. Harbin University of Commerce, 2023, (5).
[2] Qian Kun. Research on Accounting Recognition and Measurement of Data Assets: A Case Study of Metaverse Gaming Company Roblox [D]. Shanghai National Accounting Institute, 2020,15(3), 234-256
[3] Chen Gongyu. Research on Factors Influencing Domestic Fan Film Consumption Intentions Based on Theory of Planned Behavior - Targeting Non-Fan Groups [D]. Jinan University, 2021, (6).
[4] Ge Weijun, Fang Yi. The Legal Attributes and Intrinsic Risks of Encrypted Digital Collectibles under Blockchain Smart Contracts [J]. Journal of Shanghai University (Social Science Edition), 2023, (3). 
[5] Pan Ning. NFT Tax Governance: Significance, Challenges, and Responses [J]. Local Finance Research, 2023, (3).

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