Author(s)

Mingman Chu ¹

Affiliation(s)

¹ School of Economics and Management, Southwest Petroleum University, Chengdu, China

Corresponding Author

Mingman Chu

ABSTRACT

With the development of modern network technology and the rise of online shopping, online product reviews can not only provide consumers with product information, but also have an impact on the decisions of all members in the supply chain. The paper first sorts out the classification and definition of online product reviews, then organizes and analyzes the relevant literature of online product reviews on product quality, pricing, demand, channel selection strategy, and finally discusses the future research direction and development trend.

KEYWORDS

Online product review; supply chain decision-making; literature review

CITE THIS PAPER

Mingman Chu, Online Product Review and Supply Chain Decision Making: A Research Review and Outlook. Financial Engineering and Risk Management (2024) Vol. 7: 116-122. DOI: http://dx.doi.org/10.23977/ferm.2024.070415.

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