Author(s)

Tian Fang ¹

Affiliation(s)

¹ Xi'an International University, Xi'an, Shaanxi, 71000, China

Corresponding Author

Tian Fang

ABSTRACT

In the era of new media, short videos play an increasingly important role in cross-cultural communication due to their convenience, immediacy, and personalization. How to effectively tell Chinese stories in the context of cross-cultural communication has become an important issue faced by Chinese media. As a new and emerging medium of cultural communication, short videos possess the characteristics of being visual, vivid, and highly entertaining, making them irreplaceable in cross-cultural communication. The dissemination of Chinese stories on short video platforms serves as an important means to tell Chinese stories and showcase the image of China.

KEYWORDS

Cross-cultural communication; Chinese stories; communication path

CITE THIS PAPER

Tian Fang, The Communication Path for Effectively Telling Chinese Stories in the Context of Cross-Cultural Communication through Short Videos. Media and Communication Research (2024) Vol. 5: 193-198. DOI: http://dx.doi.org/10.23977/mediacr.2024.050228.

REFERENCES

[1] Feng, W., Ren, H., & Wu, D. (2022). How to tell Chinese stories to the world in the era of short videos: A study on Li Ziqi's cross-cultural communication strategies on the YouTube platform. Media, (16), 65-68.
[2] Yu, S. W. (2022). The realization path for short video creators to tell Chinese stories from the perspective of cross-cultural communication: A case study of food short videos. Comparative Studies of Cultural Innovation, 6(08), 58-61.
[3] Zhang, H. F. (2021). Telling Chinese stories effectively: Innovation and expansion of social short videos in cross-cultural communication. Audiovisual World, (03), 59-62.
[4] Zhang, M., & Wu, J. L. (2020). How to tell Chinese stories effectively from the perspective of cross-cultural communication: A case study of Li Ziqi's food short videos. Television Research, (12), 70-73.
[5] Xu, H. H. (2020). Exploring cross-cultural communication in telling Chinese stories: A study on short videos. Audiovisual World, (20), 100-101+110.

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