Author(s)

Aimeng Wang ¹

Affiliation(s)

¹ Qilu Institute of Technology, Jinan, Shandong, China

Corresponding Author

Aimeng Wang

ABSTRACT

In the tide of the vigorous development of the digital economy, cultural and creative products, as the result of the deep integration of culture and science and technology, are expanding their development and innovation paths at an unprecedented speed, showing distinct characteristics of diversification, intelligence, and globalization. On the one hand, diversification has become the core driving force for the innovation of cultural and creative products. Designers delve deeply into the essence of traditional culture while integrating modern aesthetics and multicultural elements, creating products with cultural heritage that align with contemporary trends, meeting the diverse spiritual and cultural needs of different consumer groups. From handicrafts to digital artworks, from the activation and utilization of traditional cultural IP to cross-border collaborations, cultural and creative products are increasingly rich in form and connotation. On the other hand, the wide application of intelligent technology has given new vitality to cultural and creative products. Cutting-edge technologies such as artificial intelligence, big data, and virtual reality have been cleverly integrated into various aspects of creative design, production, manufacturing, marketing, and promotion. This integration not only enhances the interaction, experience, and personalized customization of products but also promotes the digital transformation and upgrading of the cultural and creative industry. Consumers can enjoy an immersive cultural experience through smart devices, making cultural and creative products more vivid and interesting, and bringing them closer to users. In addition, the trend of globalization has accelerated the international exchange and dissemination of cultural and creative products. With the rise of cross-border e-commerce platforms and the gradual reduction of international trade barriers, excellent cultural and creative products from China and around the world have been able to transcend geographical restrictions and display their unique charm on a global scale. This has not only promoted the exchange and mutual learning of cultural diversity but also opened up new market space for cultural and creative enterprises, and promoted the prosperity and development of the global cultural and creative industry.

KEYWORDS

Cultural and Creative Products, Digitization, Product Design, Design Innovation

CITE THIS PAPER

Aimeng Wang, Research on the Development and Innovation Path of Digital Products in the Era of Digital Economy. Industrial Engineering and Innovation Management (2024) Vol. 7: 183-188. DOI: http://dx.doi.org/10.23977/ieim.2024.070224.

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