Author(s)

Ning Ning ¹, Wong Yu'ou ¹

Affiliation(s)

¹ School of Journalism, Renmin University of China, Beijing, China

Corresponding Author

Ning Ning

ABSTRACT

Gaining the initiative in agenda-setting on international media platforms is crucial for constructing China's international discourse system and enhancing international communication capabilities. Using China's "Belt and Road Initiative" (BRI) as a case study, this study focuses on the direction, intensity, and trend changes of agenda-setting between Chinese mainstream media and international mainstream media on Twitter over ten years. This study found that Chinese mainstream media's agenda-setting showed a fluctuating upward trend, gradually gaining dominance and moving away from the influence of international mainstream media. The "intensity" of agenda-setting also reflected China's strong international discourse guidance.

KEYWORDS

International Communication, China's International Discourse Power, "Belt and Road Initiative", Media Discourse, Agenda-Setting

CITE THIS PAPER

Ning Ning, Wong Yu'ou, Dynamic Analysis of Agenda-Setting on the "Belt and Road Initiative" Topic on Twitter from 2013 to 2023. Media and Communication Research (2024) Vol. 5: 179-186. DOI: http://dx.doi.org/10.23977/mediacr.2024.050226.

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